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Top 8
Future HR Challenges
One of the reasons human
resources (HR) ranks lower on the corporate totem pole today than the
finance department is that HR managers often cannot quantify their
successes. This report, jointly produced by the Boston Consulting Group (BCG)
and World Federation of Personnel Management Associations (WFPMA), hopes to
rectify that shortcoming, raise the profile of HR to its proper place in the
corporate hierarchy, and enable companies to start to create a sustainable
people advantage.
SHRI, being a member of
the world body – WFPMA – held the baton of the project in Singapore.
Top 8
Future HR Challenges
The Boston Consulting
Group (BCG) and the European Association for Personnel Management (EAPM)
conducted a web survey in Europe through January 2007, receiving 1,355
responses from HR and other executives in 27 European countries. The survey
captured the views on 17 topics in human resources management and a total of
194 specific action steps associated with the topics. In conjunction with
that survey, during May 2007, 102 senior executives were interviewed in
Europe. Between September and November 2007, a global web survey was
conducted in cooperation with the World Federation of Personnel Management
Associations (WFPMA), eliciting an additional 3,386 responses from
participants in 56 countries. In all, the two web surveys elicited 4,741
responses from 83 countries and markets, and BCG conducted 220 interviews
from senior executives.
The top eight future
challenges in HR identified by the survey are the capabilities that
executives expect to be the most important in managing human capital from
2010 through 2015 – and in which they reported that their companies were
currently weakest. The eight critical challenges fall into three strategic
categories:
Developing and Retaining the Best Employees
The first category
consists of the challenges of managing talent, improving leadership
development, and managing work-life balance.
Anticipating Change
The second category
encompasses managing demographics, managing change and cultural
transformation, and managing globalisation.
Enabling the Organisation
The third category
consists of becoming a learning organisation and transforming HR into a
strategic partner.
Corporations that can meet
these challenges head on will build and sustain competitive advantage.
How
about the HR challenges unique to Singapore?
Executives in Established
Asia – a region of mature economies such as Japan, Singapore and South Korea
– are primarily concerned with
managing talent,
improving
leadership development and
managing globalisation.
As shared by Michael
Leicht, project leader of BCG and one of the report’s authors, he noted that
managing talent is the only key challenge in Singapore that he gathered from
the 116 respondents in Singapore. This comes as quite a surprise in
comparison to the HR agenda of Europe, which consists of managing talent,
managing demographics, becoming a learning organisation, managing work-life
balance, and managing change and cultural transformations.
Establishing alumni networks will
be the action with the strongest growth in Singapore. Although only 14 per
cent of companies have these in place today, 32 per cent expect to be using
them until 2015.
Way
Forward
The best way for
companies to start making decisions about its future focus and
activities is by taking five major steps:
1) Understand the External Environment
Take into
consideration the general trends, business challenges and the corporate
strategy
2) Understand the Internal Environment
Conduct an HR audit
that adopts both quantitative and qualitative indicators and that seeks
to understand HR as an investment and not a cost
3) Select the Most Critical HR Challenge to Your Company and
Set Priorities
Companies should
examine the challenges most critical to them and analyse the capability
to tackle each
4) Initiate Projects with Dedicated Teams
Generally, teams are
more successful if they consist of employees from both within and
outside HR. These dedicated teams can also help to boost senior
executives’ perception of HR capabilities.
5) Secure Support from Top Management
Most corporate
activities are more successful when those at the top care about the
outcome. When the survey respondents reported having the support of top
management, they rated their HR capabilities 20 per cent higher than did
executives who said they lacked such support.
Through forum
discussions, sharing and learning sessions and networking activities,
SHRI continually strives to enhance HR capability as it journeys with
organisations in their effort to shape leadership and talent management
strategy.
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